Shay is a marketing powerhouse. She has built and executed marketing plans and programs for start-ups through Global Fortune 25 companies. Shay was awarded Consultant of the Year and Team of the Year by Ciber, Inc. and has been recognized by Siemens, AMD, and Cisco for her leadership and successful launches.  

 As a Finocchio Consultant, Shay strives to exceed client expectations and values every opportunity to solve different business challenges. When a cybersecurity company needed marketing expertise, she worked closely with its executive leaders to identify gaps, recommend strategies, and implement marketing programs. This resulted in a 97% increase in web users, 2 major product messaging package and training rollouts, and 12+ digital campaigns with an average open rate of 20%.    

Shay loves building Lego, playing tennis, and spending time with her partner and two boys. A few notable personal accomplishments include starting and selling a popular pet service business in Austin, TX, killing a spider, and touching a frog.  

She holds a Bachelor of Arts in Business Administration specializing in Marketing from the University of Hawaii at Manoa and will gladly break out “da Pidgin when one kama'aina like talk story with her.”